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Many advertisers are turning to mobile ads because they provide a more targeted marketing approach. Whether you’re promoting your latest product or looking for a new job, mobile ads allow you to reach the right people at the right time. With so many companies investing in digital advertising spaces like social media and search engine optimization, it’s important that advertisers also focus on driving physical store traffic. Here are some of the advantages of using mobile ads to increase your presence in brick-and-mortar stores!
– Advertisers can blast ads to a specific location, which is great if you’re looking for new customers near your store.
– Mobile ads are an affordable advertising option that doesn’t require any additional costs or responsibilities from the advertiser once it’s set up and running! You only pay when someone clicks on your ad and visits your website or downloads content from it. Those without enough money to invest in physical billboards or TV commercials will love this aspect of mobile marketing.
If you’ve been thinking about trying out mobile advertising but haven’t yet taken the leap into digital media, now might be the time. There has never been a better opportunity than right now to reach potential customers via their smartphones while they’re walking down Main Mobile advertisers care about driving physical store traffic because mobile ads can drive footfall to stores. Mobile and web advertising campaigns have been shown to generate increased in-store conversion rates, which is the percentage of people who make a purchase after seeing an online ad or visiting a website promotion that led them to your business. For example, one study found that e-commerce websites saw a 12% increase in conversions from desktop computers when they included location information on their site. The benefits for brick-and-mortar businesses are not just limited to those with an existing ecommerce presence–location targeting combined with other digital marketing tactics has also been shown by some studies (PDF) as helping offline retailers grow revenue at least twice as much as non
