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* The Google Analytics Audience report * Paid traffic from Webmaster Tools and AdWords, Facebook ads or any other source. To find out where conversions are coming from: * A/B testing (best done in conjunction with the visitor data) – it’s a simple way to see what is working best for your audience and then allocate budget accordingly. For example, if one headline variation works better than another on conversion rates but has fewer visits as a result of being less interesting – go ahead and invest more time there! It will pay off eventually when you have increased conversions over all visitors who visit your site.\r