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the strategy and tactics of a company are determined by its competitive tactics and business models. The strategies and tactics a company uses can be classified according to their various levels of self-awareness. The following are the three levels of self-awareness a company is most likely to achieve.
1. Full self awareness: a company is fully aware of its competitive tactics and strategies. This is the most basic level of self-awareness for many companies.
This is the most basic self-awareness for many companies because it is their lowest level of self-awareness. Most companies, when they first try to compete, simply ask themselves a question. “Am I doing the best that I can?” They may be surprised to learn they are doing rather well.
We’re not talking about a company’s strategy. We’re talking about a company’s competitive strategy. This is the higher level of self-awareness.
Companies compete because they are in business to win contracts, acquire new customers, and generate profit. For most companies this is their lowest level of self-awareness. But there are a few companies who succeed in this higher level of self-awareness. And a few companies who seem to never learn. Which is why we refer to them as “The Company of One.
For example, we all know Microsoft is a company that always seems to find a way to become “The Company of One”.
When they do this they get to the second level of self-awareness. You can’t get to the second level without making a number of small and powerful decisions. For example, making a single decision that changes the direction of a company’s business is not something that a company of one can do. But they can make a number of decisions that cause a company of one to grow, expand, and become more successful in the future.
One important factor that determines whether or not a company of one will grow, expand, and become more successful is whether or not the company is making a number of decisions that are small and powerful. For example, a company that makes a few small and powerful decisions a year ago and keeps doing so will become more successful in the future.
The strategy of a company is really the execution of those small and powerful decisions. If a company is making a lot of decisions that are small and powerful, it is more likely that the company will grow, expand, and become more successful. You can see this happening at a company level by looking at the results of the last year’s performance of a company.
A company’s strategy is really the execution of a small number of decisions that made a big difference in the previous performance. For example, if a company has made lots of decisions about the future of its business in the past year, that company will be more likely to grow and become more successful. The company that makes a lot of small and powerful decisions the year before will be more likely to be more successful in the future.