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Most people don’t like to read. And if you aren’t writing content that is engaging, it doesn’t matter how well-written or optimized your content is, no one will ever see it. One of the most important things you can do to increase engagement and improve SEO rankings is to write quickly and concisely. This blog post shares 11 tips for improving the way you write so that everyone has a chance to enjoy your posts!
What I want to learn: Writing tips.
A question about writing for SEO that people may be asking themselves is how can you improve the way your posts are written so they rank higher and get more shares? One of the most important things you can do to increase engagement and improve SEO rankings is to write quickly and concisely. This blog post shares 11 tips for improving the way you write, such as making use of lists or bulleted points instead of walls-of-text; using active voice rather than passive voice; avoiding jargon or industry terminology; ensuring every sentence contains at least one concrete noun phrase or action verb, etc., all which help make content quicker and easier to read! Here are some examples from this article on what
-Research keywords to find out what is popular and relevant
-Create a keyword strategy that makes sense for your overall content marketing goals
-Add in words that are commonly searched on Google, like “best,” “newest,” or “top”
-Write long form content to increase the number of potential page views per article
-Use active language instead of passive phrases. Active sentences use verbs more often than passive ones do. For example: ‘We will be cooking salmon tonight,’ versus ‘Tonight we’ll cook some salmon.’ The first sentence contains an action verb (cook) while the second one uses a state of being verb (will). If you write with fewer but stronger verbs, readers will feel as if they’re more actively engaged with your content -Stay away from cliches, clichés like “the sun will come out tomorrow” or “in the end.” Instead of saying that something is better than expected and not as good as you hoped for, say it’s on par. And instead of describing a group of people being surprised by something, use words like stunned or astonished (assuming those are appropriate) -Use synonyms to vary sentence structure if writing in long form -When drafting an introduction paragraph: think about what story you want to tell before you start writing; introduce yourself and establish credibility so readers know who they’re reading when they first land on your post
